For years you’ve been making crafts and enjoying passing time with your creations, especially during Covid-19. And over time you have gotten very good at it. If this sounds like you then you may very well be at the point when you think you could take your passion for crafting and have it make money for you.
It’s nice to have a hobby that you enjoy that helps to pass the time and beat stress. It’s even better when this hobby can actually help you pay the bills. You may not believe it but there are people out there who would be more than happy to buy your crafts. Whether you are making quilts, stuffed animals or even custom t-shirts there is a market waiting to pounce on your creations.
In this article, I will go over how you can make money out of your hobby and passion for creating crafts.
1 – Get the right tools
You may not want to rush the process, but if you are looking to make some money then you likely need to speed up your production. You can only knit so much in one day for instance.
This means that you have to get the right tools to make your work easier and faster so you can get your products for sale faster and make more money. An example is that if you sew or embroider, you can get computerized embroidery machines that will make short work of a template that can be repeated with ease. This can mean the difference between making extra money for something you would be doing anyway, to actually making enough to expand and make it an actual business.
2 – Find your Ideal Customers
To really sell, whether it is a handmade craft or a car, you have to have the right person in mind that you think is the right fit for the product. So, let’s say that you are making children’s clothes, you should be thinking of a young mom who is not interested in fast fashion. That is somebody that is not exactly in the mainstream and does things differently.
This is an avatar of your ideal customer and no matter what you are making there is going to be somebody that fits the ideal customer role. Think of who would most want your creations and then you’ll have an easier time finding your market.
3 – Learn the Art of Marketing
The way to make money is to make sure that you get the word out there to the people that are looking for what you are creating. This means that you have to understand marketing.
The easiest way to start is through a solid social media strategy that sends traffic to your creations. Your store can be on Etsy or your own website as long as there is an easy way for people to pay.
Then, have a Youtube channel that shows off your skills that also is linked to your sales page. This will bring in a lot of good traffic with people who want what you are selling.