Struggling with the exorbitant costs of marketing and branding? Custom packaging tapes are ideal for you. Read this article to learn why.
It might be tough to know where to begin when it comes to developing your brand. With the advent of innovative and effective marketing techniques, businesses are coming up with unique and creative methods to get their brand names out there. These days, one of the most increasingly popular methods of developing and marketing brands is customized packaging tapes.
Come to think of it, most businesses that deal with tangible products (meaning most businesses overall) require at least some form of packaging, fastening, or labeling for the safe relocation or delivery of these products. This is where astute entrepreneurs found scope to expand their marketing horizons even further.
Replacing generic tapes with customized and branded alternatives is a killer marketing move that has become so popular these days that not using them is considered out of standard, and quite rightfully so. This article focuses on how custom packaging tapes can carry your brand message to your clients’ doors.
Difference Between Standard and Custom Printed Tapes
- 1 Difference Between Standard and Custom Printed Tapes
- 2 How Does Custom Packaging Tape Help Carry Brand Message?
In terms of composition and build quality, there is no difference between a standard printed tape and a custom printed tape. Both can be manufactured using the same materials and will have the same adhesive features and durability standards if done right. It is what is on top that introduces the fundamental and only difference between the two.
A standard printed tape has the task of keeping the contents of the package safe from physical damages during transit. Customers use these tapes to identify the products inside and verify if the right order was delivered. Furthermore, any tampering can also be determined when using these tapes.
Custom packing tape serves the same purpose, with the only addition being the mention or depiction of the brand along with the necessary information. Even while manufacturing these tapes, the primary focus is always on brand inclusion. Designers brainstorm innovative ideas for portraying the brand name and logo on the tape. Upgrades like increasing the brand slogan font size, making it more readable, adding a fun angle are some of the major concerns behind designing customized packaging tapes.
How Does Custom Packaging Tape Help Carry Brand Message?
As mentioned above, the use of custom packaging tapes contributes to the spread of overall brand awareness. Thus, it is important to understand why entrepreneurs and company owners should opt for such tapes in the first place. The following sections describe some of the most common reasons behind this inclination.
Easy to Track the Package
Custom-made printed packaging tapes may readily improve trackability, especially in the food business. The EC identification can be posted on the boxes using the printed tapes. It makes it easier to identify the bundle and supplier, which aids with traceability. Even if the package is lost along the way to delivery, these tapes will ensure that it gets returned or is at least identified wherever this ends up.
Creates a Good Impression On Customers
Businesses and their customers are all part of a large family. The better they portray themselves to each other, the more convenient the relationship becomes. Leaving a memorable first impression is crucial to acquire or retain a would-be or existing customer respectively. Custom printed tapes have the potential to do just that. They create a significant professional impact on the customers who begin to acknowledge the effort you put into something as simplistic and temporary as packaging tape.
Enables Marketing at Reduced Costs
Companies spend atrocious amounts of money on marketing strategies. In this day and age, more is being spent on marketing drives than developing the product itself. No matter how great your product is, unless potential customers know of its existence, you will not be able to sell any units. As mentioned earlier, introducing the brand on custom packaging tapes is a remarkably smart marketing technique for many reasons.
To start, such a simple method involves significantly fewer costs than other, more elaborate, marketing acts. Furthermore, the fact that massive batches of custom tapes can be manufactured simultaneously reduces overall costs even more. In short, a considerable amount of money is saved just by turning the attention of company marketeers to the tapes.
Reduces the Cost of Packaging
When customized packaging tape is being used for branding, you do not need to keep big supplies of printed packaging or boxes. You may save money and space by using basic boxes that are less costly and purchased in smaller numbers. These personalized packing tapes are very professional and effective for this use. The saved space can be utilized to store various other products, which effectively allows the business to display a greater variety to their customers.
Nowadays, it is more common to see branded custom tapes used by movers helping you to move into a new neighborhood than movers branding their trucks with their logos. This is simply to reduce costs and yet sustain the levels of branding that are satisfactory and effective.
Enhances the Security of the Package
Once the commodities leave your premises, what happens en route is unpredictable. External elements have no access to the custom printed packing tape. It is an excellent solution since it can be quickly recognized if tampered with.
Make no mistake: custom printed tapes do not ensure absolute safety from potential tampering. That is because all it does is mention what the product is, where it came from, and where it is heading to. Anyone with ill intentions can ignore the information and go ahead with the unpacking anyway.
Packaging tape, used to seal and safeguard your products during transit, is an excellent medium for your advertising slogans. With their high-quality materials and stylish designs, custom printed packing tapes may serve as brand ambassadors for your firm in the long run. Be it to pack to relocate personally or to order hundreds of rolls for your business; customized packaging tapes are indeed the way to go.